Welcome to Better Motion: A video series to help elevate your motion skills, one fix at a time. 🛠️
In this episode, Anaïs goes into how motion influences your brand perception.
Brands often focus too much on visuals, and too little on motion. Shapes and logos can feel aggressive, premium or calm simply depending on how they move.
The character-building workflow 👇
Define a few words that will define your brand's energy and character
Find a set of animation styles to match that direction. Pick from easing presets or create your own.
Copy and paste the animations across your design to build consistency, intention and recognizability
👉 Next episode
📺 Check out our Jitter Academy of Motion collection for more video tutorials and tricks! 💫
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